There are no impressions in the report.
Reach always goes up, so most reports lead with it. Ours leads with enquiries you can trace to a sale. Anything we can’t connect to one is listed as unattributable, with the reason, and kept out of the totals. The report is shorter for it, sometimes uncomfortable, and short enough that someone reads it.
Six things, and what each one gets you.
Digital marketing campaigns
One channel at a time, with tracking in place before a dollar of spend. Run four at once and all you learn is that the total went up, with no idea which one to stop.
Pay-per-click advertising
On your own ad account and your own card, so the history and audiences stay with you if you leave. We bid on searches from people ready to hire, like “hardwood floor installation”, and skip the high-volume browsing terms.
Content marketing
Written for the question someone types when they’re about to decide. Expect months before it pays, and you’ll know which months before you commit.
Email marketing
To a list you own: the one audience no platform can take away or reprice. It’s often the cheapest line in the report, and the one left alone longest.
Social media management
On the one or two platforms where your customers decide. For many trades, that’s one. Posting everywhere else costs time and never shows up in the report.
Video marketing
Short clips shot on the job, showing the work being done. Cheap to make, easy to post every week, and a fraction of the cost of a studio shoot.
Scoped after week zero, and priced against what it’s meant to move.
| Scope | Scoped after week zero. No monthly retainer until we know what’s worth doing |
|---|---|
| Ad spend | Yours, on your own account, paid straight to the platform. We never hold your card |
| Us, after | $0. No lock-in. The accounts, the pixels and the list stay in your name |
| Not included | Buying followers, and any channel we can’t connect to something you sell |
We work out what a customer is worth
Over a year, not one sale. Every other decision depends on that number. Most budgets get set by what last year cost, because nobody has written it down.
One channel, tracked first
Tracking goes in before spend does. We start with the channel your own history puts closest to a sale, and add a second once the first has enough data to read.
A report that fits on one page
Enquiries traced to a job, the cost of each, and a list of what couldn’t be attributed and why. If the right call that month is to cut spend, the report says cut spend.
What people ask before they start.
Can you get us to the top of Google?
How long before we see anything?
What happens to the channels you can’t attribute?
Why won’t you quote a monthly figure now?
Start with what you want more of.
Say what you sell, who buys it, and what you’ve already tried. We’ll come back with where we’d put the effort first, and you decide whether anything follows.